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LemonHat is Marketplace that connects users directly with farmers and local grocery stores. They deliver Farm fresh fruits, Vegetables, raw milk and fresh meats from butcher shops.
A Few Design
Challenges
Emerged...
How might we create an ubiquitous
shopping experience
How might we build a loyal customer base
How might we support returning users
Research
As part of the primary research, we conducted an online survey that included 95 existing Lemonhat customers. Five existing customers in the age group of 25-55 years participated in the interview via zoom. During the interview, we could dive deep into their online shopping habits, challenges they faced, and shopping preferences.
Affinity Diagram
Store
Preference
Price
conscious
Ordering
experiance
Delivery
Preference
Communication
3 User Types
Product focused, customers who keep buying a
specific item from the same shop
Bargain Hunters and price-conscious customers
Customers with special requests
Design Solutions
Improved Search & Category filters
Fast checkout form with minimum fields
Option to modify the order, and chat/communicate with a store manager
Option to set preferences
For product substitutions
Store front with estimated delivery and
pickup time
Easy access to coupons from check out flow. We also have a dedicated section for coupons & offers.
Easy access to coupons from check out flow. We also have a dedicated section for coupons & offers.
“Here is a powerful yet simple rule. Always give people more than they expect to get”
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